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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

I don’t think I was even that coherent in the description of the company, but I talked about customers and I talked about what we were doing for customers and the results those customers were seeing and Battery followed up. The catch was he had just moved his family four kids to New York city. We had no New York city presence.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Sameer joined the company in 2010, when Citrix acquired VMLogix, where he served as CEO and doubled revenues during each year of his tenure. How do they distinguish between culture and values?

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And our whole goal with G2 is to make that much easier because you will also tend to tax your references. We’re taking our company public.” And I just told him, “Hey I’m starting a company.”

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. With an honest assessment of what’s worked in their culture code, what’s changed, and what we all still need to work on. It’s really tough.