Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. They zeroed in on Ruby on Rails developers as their early adopters and became a voice within that very niche community. Seeking financing from friends and family.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

AUGUST 20, 2020

Does Kyle agree that it has to be the founder who develops the sales playbook? What does it take to create a performance led sales culture? I said, fundamentally, the founder has to develop the sales playbook before bringing in reps and you can’t expect them to develop it willy-nilly in their own creativity.

Sales Hiring 193

Sales Hiring Sales Recruiting Scale Technical Advisors 193

SaaStr

FEBRUARY 28, 2020

As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. How does this requirement change as the company scales? Loving our podcast content?

Sales Hiring 217

Sales Hiring Scale CTO Hire CTO Coach 217