article thumbnail

5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

“The initial appeal was just how easy it was to work with the system,” CTO and Cofounder David Heinemeier Hansson said, “that we knew rates were up to date and we were billing our customers for the right rates and we could defend that when we were submitting our paperwork.”

article thumbnail

The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. They zeroed in on Ruby on Rails developers as their early adopters and became a voice within that very niche community. Seeking financing from friends and family.

Scale 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaStr Podcasts for the Week with Lucidchart and Wrike — February 28, 2020

SaaStr

As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. How does this requirement change as the company scales? He had worked as a CTO at a startup when he dropped out of school.

article thumbnail

SaaStr Podcast #364 with Figma Head of Sales Kyle Parrish

SaaStr

Does Kyle agree that it has to be the founder who develops the sales playbook? What does it take to create a performance led sales culture? I said, fundamentally, the founder has to develop the sales playbook before bringing in reps and you can’t expect them to develop it willy-nilly in their own creativity.