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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. With an honest assessment of what’s worked in their culture code, what’s changed, and what we all still need to work on.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

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Katie Burke on company culture: building a better work culture

ProfitWell

When designing your culture code, here are nine mistakes to be aware of. Mistake 1) Assuming everyone in your company is on the same page about the culture you're building. When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates.

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

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SaaStr Podcasts for the Week with Lucidchart and Wrike — February 28, 2020

SaaStr

In Today’s Episode We Discuss: * How Karl made his way into the world of SaaS with the founding of Lucidchart having been Head of Business Development for Google in China and Head of Patents. * How does one know when we need to hire generalists vs specialists? How does this requirement change as the company scales? What works?

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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It’s an amazing company actually.