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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 171
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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Compensation plans. Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job. Marketing automation.

Scale 99
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

I think it’s that willingness to travel that continues keeping us a head of the curve, continues teaching us how to continue building a great business. There’s no replacement for what customers can do for your business. The catch was he had just moved his family four kids to New York city. This was a problem.

CTO Hire 157
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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

So I would say that’s a leadership failure for a lot of CEOs, right? QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. New category. He doesn’t come from business background, but he’s strategic, you know?

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? through the marketing mix. "

Strategy 128