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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 298
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 184
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're generating something that's brand new, like a brand new category, nobody understands about it. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. I do that a lot.

Startup 52
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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?

Scale 151
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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

Nikos : In your case, I understand your company also shifted slightly on the market, like from SMB to bigger customers. As you said, people take it hard if suddenly you say, “Hey, this is your new EVP. It makes sense that that would be the role that comes in as the CTO. Craig : Yeah. That’s it.” Nikos : Yes.