OpenView Labs

JANUARY 12, 2021

Many companies are shifting from resilience to adaptation, which means that business models will be changing. When your customer’s business models change, you often need to resegment your market and adjust your pricing model. This means that your pricing model needs to be scalable and extensible.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

FastSpring

AUGUST 2, 2023

“We do less than 1% of our business in Croatia, so it’s not really a big market for us,” added TestDome’s head of customer success and sales Igor Novosel. Selling internationally is key to their business model. No one can tell you right now how software developer work will look five years from now.

Payment Solutions 142

Payment Solutions Payment Methods Merchant Services AI Search 142

SaaSOptics

MAY 19, 2022

Your target market is also a good indicator of which acquisition methods will work best. For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. How can you incorporate content marketing into your SaaS customer acquisition strategy?

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

Outseta

JANUARY 20, 2020

Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. Having just finished business school, my brain was wired in MBA mode—what were our core competencies as a company?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145