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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Are we sure?

CTO Hire 284
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

How can founders know when is the right time to make the move from SMB to enterprise? Because one message isn’t necessarily always transferable when considering kind of SMB to enterprise. ” How do you know when’s the right time to think about moving from an SMB and mid-market to enterprise?

Scale 173
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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Currently she's Executive in Residence with Reforge and advising other companies.

Startup 52
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

From contract signature to launch. They own the business model and they were going… whether they were literally going around IT, they were making their own decision. Touching it, playing with it in a way a CIO or CTO might not before? We are still heavily oriented to SMB and to entrepreneurs. Let them go.

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Now scaling the business means different things depending kind of where you are, what you have, but certainly in our case and I think in the majority of cases, it means scaling the team. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? That is a business model.

Scale 146
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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.