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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Are we sure?

CTO Hire 277
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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Currently she's Executive in Residence with Reforge and advising other companies.

Startup 52
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

From contract signature to launch. They own the business model and they were going… whether they were literally going around IT, they were making their own decision. Touching it, playing with it in a way a CIO or CTO might not before? We are still heavily oriented to SMB and to entrepreneurs.