Practical Advice on SaaS marketing

OCTOBER 8, 2013

I assume "The Bulkhead Man" could probably handle a lot of other construction projects around the house: build a deck, hang new cabinets, replace siding, whatever. If you think about it carefully, you may find other ways to identify your particular market segment. He could rightly call himself a "contractor" or "handyman."

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

Sales Hacker

SEPTEMBER 11, 2018

The difference between good and great SaaS businesses. The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing. There Is No Optimal Deal Size Or Customer Segment. What You’ll Learn. The optimal pricing strategy to IPO. Subscribe to the Sales Hacker Podcast.

Scale 42

Scale SaaS Investment Construction 42

SaaStr

AUGUST 5, 2019

The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look.

Sales Recruiting 171

Sales Recruiting Construction Scale SaaS 171

SaaStr

JUNE 16, 2020

Adnan Chaudhry: And at first, I just want to acknowledge that we’re going to talk about the business models of some of our broader customers, some of the things Salesforce is going through. It’s a business crisis. In the same construct, what are the opportunities here? But this is a public health crisis.

Sales Hiring 167

Sales Hiring Scale SaaS Payments Payment Services 167