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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? When is the right time to hire the first sales rep? Should you hire 2 at a time?

Scale 182
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10 key lessons SaaStock18 attendees picked up

SaaStock

Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Work on developing your brand. So consumers turn to brands. The best part?

Scale 103
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Transcript of Redpoint Office Hours with Stripe’s Chief Corporate Advisor and former COO, Claire Hughes Johnson and Redpoint Managing Director, Tomasz Tunguz

Tom Tunguz

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. And as Travis mentioned, we’ve had lots of great recent guests, Hollie Wegman, CMO at Segment, Adam, the head of developer relations at HashiCorp, G.C. COO, what does it mean?

CTO Coach 125
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

And whether it’s Algolia, Gainsight, New Relic or anything else, you’re being measured on value, not just adoption and at the same time, even outside of COVID, there’s all these other trends happening. Nick Mehta: Power of the developer, or the API economy, both of you play very much in both those trends.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.

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How To Build (Internal) Trust As A CMO

Outseta

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills.