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2021 in conversation: Learnings from the podcast

Intercom, Inc.

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

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The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

I think this will be one of the next major hiring trends that you see in the world of SaaS start-ups. Let me be very clear—this is not an argument for consulting or the so-called gig economy and I’m not arguing against the need for full-time employees—if you’re hiring a COO, for example, you’re probably going to need that person full-time.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. In short, we observe that Head, Director & VP of Growth titles are becoming more abundant, as are consultants around growth hacking but the "growth hacker" title is fading away. Someone had to define the brand.

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How To Build (Internal) Trust As A CMO

Outseta

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. The process of building trust in a consulting capacity really focuses on the sales process.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

We’ve got two sponsors, including a new one called Sapper Consulting. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning. Sales enablement is easy. So what did that mean for us?

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. And that’s resulted in more direct visits from people, but also in more brand searches.