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SaaStr Podcasts for the Week with Zoom and Menlo Ventures — September 20, 2019

SaaStr

I mean if you bring in a bunch of leads or opps or build a massive brand and you’re not able to, you know, have a sales force or a channel or anyone to take advantage of that demand, then you fail. I mean, I’m a firm believer that people don’t wake up in the morning thinking about your brand.

Scale 131
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Boost Your Efficiency: Discover Game-Changing Productivity Tools to Revolutionize Your Workflow

SmartKarrot

Gaps in productivity are not easy to spot manually, and that’s why brands turn to productivity tools for help. Mismanaged tasks Projects must be broken down into small yet substantial steps/tasks in order for continued progress and traceability. Here’s how productivity tools change the game.

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A Roadmap to Customer Success for SMBs

SmartKarrot

Traceability and accountability become more viable when you are aligned with a customer success roadmap. Any CS roadmap should have a final aim of converting existing customers into brand advocates. Make sure you communicate these goals to them in a clear manner and get their agreement on the same. Customer acquisition.

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How to have impact as a product designer

Intercom, Inc.

Your communication is articulate and compelling. Outcome: Blog post is shared widely on Twitter and generates a lot of engagement from the design community. Impact: Intercoms employer brand is improved and becomes a more attractive place for designers to work. Indirect: The work has value that is not easily traceable.

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5+4 SaaS Marketing Tactics At First Hand That Have Worked Like A Charm

Incredo

Use a unique brand voice Just like an individual, your brand needs to have a unique way of thinking and speaking. People remember and recognize brands as a single entity with certain qualities and habits. Your brand voice should reflect the qualities and values you espouse in your product.

Marketing 125
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Sales Stack 2022: The Tools

yoursales

Sales Learning & Onboarding. Sales Stack Integration. Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Intercom – Customer Communication Platform.

Scale 111
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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

If that was not enough, Anthony is also the author of Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. How does Anthony feel about brand marketing? How does Anthony think about data and tracking for brand marketing? The book debuted as a number one new release on Amazon.