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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Table of Contents.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

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How Nudge Coach reduced customer churn by over 70%

Baremetrics

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

Churn 71
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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Your core is a lot like pricing in SaaS companies. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies.

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The Startup Funding & Financing Guide

Baremetrics

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team.

Finance 111
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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. How do they set up the process from there?

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Freemium appeared to be declining in popularity and, when it was in place, drove next to zero new ACV for most SaaS companies.

Pricing 82