ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). In regular B2C marketing, you can target a broader group of potential customers without having to account too much for who, exactly, you’re speaking to, or for their expertise level relative to your product and field.

Marketing 94

Marketing Strategy SaaS B2C 94

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

Benchmarks 114

Benchmarks Churn Payments SaaS Payments 114

Sales Hacker

OCTOBER 7, 2021

Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. “An entrepreneurial leader and advisor from a technology background. You don’t have to know it all; seek feedback from trusted advisors. No one does it alone. Nikki Ivey.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130