OPEXEngine
FEBRUARY 22, 2022
We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.
Chart Mogul
JUNE 23, 2022
In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea.
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FastSpring
APRIL 13, 2023
When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. It starts with self service.
The Angel VC
AUGUST 25, 2017
We will continue to focus on two business models: SaaS and marketplaces SaaS We use a broad definition of SaaS. We’re looking for companies that we think can build a 10x better product and/or drive a paradigm shift in the industry. Marketplaces Like in the case of SaaS, we use a broad definition for marketplaces.
SaaStr
SEPTEMBER 27, 2019
268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. I think in marketing in general, no. B2B marketing, yes. Because marketing is the revenue function.
Intercom, Inc.
MAY 2, 2019
Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.
Unbounce
JUNE 16, 2020
These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Treat it like a checklist: First, have you achieved some level of product-market fit? Go-To-Market Plan.
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