Baremetrics

MAY 26, 2021

There are many models of customer segmentation. For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. Behavioral: Behavioral segmentation looks at how groups of customers interact with your brand.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Subscription Flow

NOVEMBER 28, 2023

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. Read more: How Dynamic Pricing Makes It a Good Fit for B2B Subscription Management for Enterprises?

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 124

B2C Payments SaaS Payments B2B 124

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown Yeah.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Chart Mogul

JUNE 9, 2021

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

Chart Mogul

JUNE 9, 2021

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics.

Strategy 52

Strategy Entrepreneurship Payment Features B2C 52

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). A marketing concept where an instruction is given to the target audience to persuade them to take immediate action. Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. Subscription.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61