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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Hence, PR should become an essential part of your integrated marketing strategy. It can create awareness, adding to the beginning of your sales funnel, but the real power of PR is creating and maintaining a level of credibility and a positive image that will eliminate any trust issues the prospect might have.