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2021 in conversation: Learnings from the podcast

Intercom, Inc.

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila is a mentor with Mucker Capital. If you're generating something that's brand new, like a brand new category, nobody understands about it. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Once you have that, you can begin to acquire some new users.

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How to Use M&A as a Tool to Accelerate Growth Feat. Insight Venture Partners (Video + Transcript)

SaaStr

I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. And that kind of sets the incentives and kind of you can’t get a new co-founder or a team member multiple of those to your business.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. And the pleasure is all mine.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.