FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown Yeah.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

DECEMBER 5, 2019

Lots of different ways to construct… Start to participate in the journey, start to invest in the company and then when the next round presents itself, we’re there. To get that distribution all over the world in different market segments. We’ve done all sorts of things. That would be awesome, right?

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. SaaS marketing requires defining a complex product in a simple and easy-to-understand message. Complexity of products. Focus on benefits.

Marketing 94

Marketing Strategy SaaS B2C 94

Hull

JULY 9, 2020

I personally believe that it is, I mean, apart from the market differences like B2B, B2C, there's a few. Romain (03:53): One of the other ways that we can see that is obviously B2B versus B2C. Why is there so much confusion in the market? I mean, I think it comes down to market segmentation.

B2C 52

B2C Underperforming Technical Team B2B Data 52