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The Annual Per-Seat SaaS Contract: Not Quite The Gold Standard It Used To Be

SaaStr

Today’s buyer is as much influenced by Slack, Zoom, and even B2C apps as how someone used to pay for Oracle. Vertical SaaS leader for construction Procore at $500m ARR charges per project volume and per product, not per seat. The majority of Shopify revenue is from payments and merchant services, not even software.

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CRO Confidential: How Founder-Led Sales Can Transform Your Business with Roam CEO and Founder Howard Lerman and Sam Blond, Partner at Founders Fund (Pod 655 + Video)

SaaStr

Of course, this applies to B2B, not B2C. Another way to reach executives easily is to construct a board of advisors who can get you high-level introductions with your target customers. In the B2B world, if you give something away for free, you’ll potentially have a hard time getting them to pay for additional features later.

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How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Buffer Resources

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. One day, I typed into Google “get paid to write” and stumbled on an ad for a site that paid writers $100 for accepted pitches about interesting topics. 

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

Constructing your own storytelling for your brand: “People don’t buy what you do, they buy why you do it.” — Simon Sinek Origin stories, also known as creation stories, hold a significant influence, especially in the startup industry. This applies even in the B2B landscape, where emotional connections play a crucial role.

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Do You Know Where You Stand With Your CEO? Here’s How to Tell

OpenView Labs

With experience in both B2B and B2C at companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and founded and sold a video tech startup of his own. Here are a few things you can do to get constructive feedback and read through the lines of communication.

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How Dopple Is Defining an Emerging Market

FastSpring

But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. So just the b2c right, which is more what I call Instagram brands, right? That is that is a commerce agency, to really help us construct that. It’s truly about expression of that product.

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The Metrics-driven SaaS Business

Chaotic Flow

B2C companies have always had the law of large numbers working in their favor, enabling a wide array of statistical methods for planning and forecasting. A smart SaaS CFO can construct a SaaS business forecast based on historical SaaS financial metrics.

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