SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). A marketing concept where an instruction is given to the target audience to persuade them to take immediate action. A small, distinct market segment. Payment Card Industry compliance (PCI). Business to business (B2B). Call to action (CTA). Net profit. An amount paid or payable.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

Sales Hacker

DECEMBER 8, 2017

Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. Follow the omni-channel approaches of lead of retailers in the B2C market : they’re on the web, on email inboxes, on social media, and on the mobile apps of their customers.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Panintelligence

FEBRUARY 7, 2024

The consolidation and competitive surge in the Fintech SaaS space likely began on the B2C front, with the emergence of all-encompassing Fintech apps for everyday customers. Here too, the trend mirrors B2C, with B2B Fintech SaaS providers striving to scale comprehensive, all-in-one platforms. But what about the B2B Fintech sector?

SaaS 52

SaaS Scale Banking Innovation 52