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SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

Owing to differences in customer bases, product complexity, and price strategy, SaaS marketing is fundamentally different from promoting physical products. Because this form of marketing is unique, SaaS marketers can call upon a variety of different strategies. Therefore, marketing efforts will often focus on B2B communications.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part II: Five Proven Strategies for Reducing SaaS Churn. Table of Contents.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. As women, we are socialized to be empathetic, caring and compassionate. What is one a-ha moment you’ve had in your sales career? Anita Nielsen.

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