B2B messaging: Why everyone sounds the same and how to fix it
GetUplift
FEBRUARY 14, 2024
If you’re a B2B marketer, then you (more than) know this simple truth: messaging is hard. 2 Relying on the ‘HIPPO’ too much — without doing supporting market research More often than not, B2B messaging ends up being decided by the HIPPO (AKA – the Highest Paid Person’s Opinion).
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