SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 108

Scale Sales Hiring Underperforming Technical Team Social Media 108

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. How to Increase Customer Retention for B2B Companies .

Retention 64

Retention B2B Enterprise Payment Services 64

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 50

Scale Sales Hiring Underperforming Technical Team Social Media 50

OPEXEngine

MARCH 9, 2021

Furthermore, the company grew so quickly that it struggled to keep pace with compliance and governance, which was dangerous in a regulated industry. Especially for B2B customers, there are typically several people involved in a purchasing decision. Every customer was a good customer. Who else cares about this problem? Business Model.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

FastSpring

JANUARY 8, 2019

A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Business to business (B2B). A small, distinct market segment. Payment Card Industry compliance (PCI). Business to consumer (B2C). Net profit. An amount paid or payable.

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. He told me to approach it like a content-driven inbound marketing campaign.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96