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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. The largest 3rd party ecommerce platform. The AOV can be calculated by dividing the total number of orders received by the total sales revenue.

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How to Optimize Customer Retention for B2B Enterprises

Totango

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. Let’s explore why customer retention for B2B is so important and how you can make it happen. How to Increase Customer Retention for B2B Companies .