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Doubling Down: Erica Brescia, Managing Director at Redpoint Ventures

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. What’s your most recent disclosed investment?

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We had run around the world and we would show up to a company using technology in some interesting way and we would teach them for four, maybe five days straight, and that was our business model. So, let me walk you through that.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. Best Product Pricing Practices for B2B SaaS. nlanma Tarihi of Forseti.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Let’s hire an amazing VP of product who’s going to answer this question for us and kind of have the frameworks to do it.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. I would say there are two parts. Hila is a mentor with Mucker Capital.

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