Practical Advice on SaaS marketing
JUNE 3, 2017
When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. For most B-to-B software-as-a-service (SaaS) solutions, vendors need to work with prospects through a long process with multiple steps. The other group is in the midst of re-doing it.
SaaStr
JUNE 3, 2020
The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.
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SaaStr
JANUARY 28, 2020
And I remember being at that Dreamforce in 2009, which was awful. And some folks would come back and say, “I want to renegotiate because the world has ended,” but enterprise software is budgeted. And we’re not all building the most mission critical software, but our stakeholders don’t want to rip us out.
ChurnZero
SEPTEMBER 30, 2021
For example, I think of AWS. That will require more of a high-touch experience with more of the white-glove CSM. Q: When should you integrate a Customer Success software into your tech stack? A high-touch experience may require, for example, that they designate someone to get training or certification.
Sales Hacker
OCTOBER 7, 2021
A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. . “An entrepreneurial leader and advisor from a technology background. “Always deliver more than expected! Emiley Oster.
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