AWS Sales Funnel Scaling Software Review 
OpenView Labs
AUGUST 8, 2019
Sometimes, you’ll find that your organization has lots of users in the product who may not be a great fit for the paid version of your software, or you have more leads than your inside sales team can really handle, and they have a hard time honing in on the best prospects. That being said, freemium can be too much of a good thing.
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.
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