OpenView Labs
AUGUST 8, 2019
these companies are using to produce effective prediction at scale for companies seeking to find “the perfect lead.”. As a growth professional, this may be frustrating, as you’re going to need an engineer or two to help you set up your PQL pipeline to your sales team.
Mucker Capital
APRIL 6, 2023
If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.
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