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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

Generally speaking, SaaS companies who are new to the market should NOT be overly concerned with the Rule of 40 but focus on “T2D3”, which we’ll cover in a separate post. If your SaaS business is in its early years, the goal is really to realize product-market fit, and to grow as quickly as possible.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: It’s important to find your niche and to find product market fit.

Scale 151
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When and How to Build Second Products

Casey Accidental

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113
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SaaS Growth Levers: The Entrepreneur’s Guide to SaaS Success

SmartKarrot

They are: Scaling Customer Lifetime Value. And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any business to grow, it has to scale its operations to reach more customers.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer success teams are basically about building at scale this self-serve engine. 10% basically means you don’t have any product market fit. Transcript. Thank you very much.

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How Top Sales Leaders are Adjusting their Sales Process (Video + Transcript)

SaaStr

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? For us, it’s been, “Migrate things that you have on invoice over to card.” We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now.

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14 SAAS Experts Share Their Best Customer Churn-Beating Advice

OPEXEngine

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Tia Fomenoff, Director of Product Marketing, Thinkific. To do this at scale, you’ll need to get a handle on all of your customer data. Plain and simple.

Churn 52