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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

What do all these job descriptions tell us about growth engineering? Experience with successfully gaining consumer engagement. Experience with Growth Hacking including retention. Solid Growth Framework knowledge. At least 1 year experience in growth hacking tactics. JOB REQUIREMENTS – MARKETING EXPERIENCE.

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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Not sure which social media channels your brand should be advertising on?