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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

OpenView Labs

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). If you haven’t already nailed those down, you need to start there. Benchmarking: CAC Payback Goals.

Scale 53
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Jul 27 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success Location: San Francisco, CA, US Organization: Turn/River Capital As a Head of Customer Success, you will work with the leadership teams at 2 to 3 of the Turn/River portfolio companies to develop and implement retention and growth strategies and build operational best practices.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I had never quit a job before unless it was due to a promotion or a better opportunity. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders.

Scale 136
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SaaStr Podcasts for the Week: May 3, 2019

SaaStr

Episode 229: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue-driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft? *