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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. Is it Cheaper or Better to go PLG?

New CTO 249
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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. What’s their new CAC Payback Time? Use area charts for more detail. New Gross Margins?

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Over time I had eight different jobs there and progressed from an engineer, to technical project manager, to technical program manager, to manager, to a manager of managers. You can think of them beginning from very base infrastructural technologies, and in our case we’re betting exclusively on AWS as a cloud vendor.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. Hila is a mentor with Mucker Capital.

Startup 52
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Scale 108
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. Julien Lemoine | Co-founder and CTO @Algolia. So I’m Julien, Co-founder and CTO of Algolia. Want to see more content like this?

Scale 122