SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.”

Sales Hiring 203

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 203

Chart Mogul

DECEMBER 6, 2023

Francis Brero , CPO and Co-founder of Madkudu “High-quality content marketing becomes king again. Google Gen Search, email spam restrictions, and AI commoditization make it critical for B2B marketers to stand out by having something interesting, and novel to educate prospects with.”

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. You can test demand and interest that way.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

Neil Patel

NOVEMBER 24, 2020

Try Different Content Forma ts. Try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. AWS provides case studies right on their homepage. Amazon Web Services.

AWS 145

AWS Social Media Healthcare Branding 145

SaaStr

JUNE 19, 2020

Jason Lemkin: And what was interesting is the ones that I interviewed, the top VCs that I talked to, said they all read almost all of their inbound emails. Why is the content marketing industry changing? I didn’t say their technology is terrible, the audio is awful. Why is travel changing? Why are whatever changing?

Software Review 166

Software Review Technical Review Sales Hiring Healthcare 166

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” I mean, interviewing is so hard. And the end of the day kind of have a say, “It’s like, I actually don’t really care how the interview goes.”

Sales Hiring 175

Sales Hiring Outsourcing Services Scale Sales Recruiting 175