Remove AWS Remove compliance Remove Education Remove SMB
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So as Lauren sort of alluded to, we started by focusing on SMB’s. It’s not going to work.

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Product-Led Growth (PLG) For Startups

Mucker Capital

But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You need a lot of education. But take a step back: I think it's all relevant.

Startup 52
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Every industry needs sales so the education you receive working in this role can be immense. Our gender-based education stereotypes have pushed women to be less confident in their abilities than men, and therefore to be less vocal about their achievements or opinions. Your sales career project has ups and downs. Dani Buckley.

Scale 130