How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups
SaaStr
JANUARY 2, 2024
ARR, Zendesk today gets 14% of new business from startups. You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team.
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