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A Look Back at Q4 '23 Public Cloud Software Earnings

Clouded Judgement

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., In theory, any growth rate is possible with an unlimited budget to hire AEs.

Cloud 177
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Rule of 40: How to benchmark your SaaS growth

OPEXEngine

Benchmark the health of your SaaS company, and. Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Using this framework, you can: Understand the trade off between growth and profitability. A final word on the Rule of 40.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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How to categorize expenses in a SaaS startup

Baremetrics

The main accounts are: Cost of Revenue. Sales & Marketing. We’re using Quickbooks Online as the example accounting software, but you should be able to follow along if you use something different, such as Xero. First, let’s look at setting up your Cost of Revenue (sometimes called Cost of Sales, or Cost of Goods Sold ).

Startup 81
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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

Prior to their IPO, Domo raised funding from the likes of Benchmark, Founders Fund, a16, Greylock and IVP to name a few. And prior to their IPO, Domo raised funding from some of the best in the business including Benchmark, Founders Fund, Andreessen Horowitz, Greylock, and IVP, to name a few. And the stock popped. So, it was great.

Scale 212
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Global Marketing Strategies for SaaS and Software

FastSpring

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.