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IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.

AI Search 245
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LinkedIn SEO: How to Optimize Your Account in 2024

Buffer Resources

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Neil Patel

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The vast majority of job searches start online , so it’s not surprising that the next step is moving online as well.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. Here are the best books on selling (and related disciplines) that can help you hit your goals and develop your career. SPIN Selling is essential reading for anyone involved in selling or managing a sales team.

Scale 141
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10 key lessons SaaStock18 attendees picked up

SaaStock

Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. Work on developing your brand. For example, when performing SEO research, the Hubspot team found that a large number of people were searching for email signature examples. Avoid them at all costs. Anything less is not acceptable.

Scale 103