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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

Over the past year, generative AI’s capacity for content creation has drawn most of the noisiest headlines: how AI models can instantaneously create Pixar-like shorts starring your pet chihuahua, or drum up the Drake-Kendrick Lamar diss track you never knew you wanted. Concurrently, the way companies view marketing is changing.

AI Search 121
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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. The Go-To-Market Strategy Wheel.

ChatGPT 98
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B2B messaging: Why everyone sounds the same and how to fix it

GetUplift

While staring at a blank google doc trying to come up with smart and effective copy that will help prospects understand what it is you do — and why they should choose you over someone else — you probably find yourself almost automatically gravitating towards your competitors’ websites. Because AI is THE thing right now.

B2B 84
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Global Marketing Strategies for SaaS and Software

FastSpring

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Global SEO: The First Thing You Need to Verify One of the first things that Michael checks when he’s working with a new client that has a website translated into multiple languages is their hreflang tags.