Lessons from Canva’s CCO
Sales Hacker
AUGUST 1, 2025
Lesson 1: Apply CPG discipline to de-risk your GTM Lesson 2: Build a loyalty engine, not a sales funnel Lesson 3: It’s all about humans, so focus on substance and simplicity Below, we dive into each lesson. Is it the “compliance-first IT leader” or the “fast-moving marketing team”? Who are you really building for?
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