Tom Tunguz
NOVEMBER 18, 2015
Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Famously, they tested the idea by calling two advertising agencies and asking them to pay $1000 a month for early access to a product that didn’t yet exist (but soon would). Now 400 people strong, Optimizely is the leader in A/B Testing.
ProfitWell
DECEMBER 6, 2019
On a global scale, on average, product marketers with strong leadership support earn almost $13k more a year than those without. Sprinklr scooped up the social advertising business this week in a perfect complement to what Sprinklr has been building for the past decade: one platform for customer experience management. And for some U.S.
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Intercom, Inc.
JULY 21, 2022
They had occasional advertising here and there. For Slack, that was clearly the engineering and dev communities, who love new tools. They love new ways of working and were happy to bring Slack into their functional teams and say, “Let’s experiment with this new way of working.” And it was very successful.
Sales Hacker
AUGUST 18, 2020
We’ve got two sponsors, including a new one called Sapper Consulting. Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. It has been an incredible journey for him. So it’s a great show.
Outseta
NOVEMBER 19, 2019
That’s pretty wild if you think about it, but the source of the problem is quite clear to me: CMOs are failing to build trust with their CEOs and leadership teams. Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business.
Teamgate
JANUARY 14, 2019
Often startups have very limited funds, so they cannot afford to boost their campaigns with marketing or advertising. Unlike, let’s say, advertising, media placements are earned rather than paid for, meaning that a journalist validates your story or product. How PR is different to marketing and advertising?
Intercom, Inc.
JULY 9, 2020
. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.
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