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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 Don’t forget the payroll’s subaccounts).

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Contract length. The length of a contract defines how often subscription payments recur. B2C contract length. B2B contract length.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

We use the platform for our user base and advertisers to discuss almost everything regarding our software. . Of course, our team is involved to an extent, and we have an external part-time moderator for support. My main metric for success is engagement. The community has been running for over a year now.

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

As Director of RevOps, he scaled his team at Sendoso by hiring smart generalists to lead their own teams of MOps, SOps, CSOps. As an operational leader, he shares his thoughts on the top plays and metrics that led to 100,000 HubSpot customers reaching their first $1B in ARR. Alex Miller , Director of RevOps at Sendoso.

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A Canoo for two

ProfitWell

First up, stop measuring your success by vanity metrics , like views and ‘likes’ on your videos, for example. Because now, The Athletic is considered an anomaly in digital media upstarts because it's focused on subscription revenue rather than advertising revenue. And that’s really what caught my attention with this one.

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How To Build (Internal) Trust As A CMO

Outseta

The challenge in each case is the same—the company is hiring you at a lower level of commitment than a full-time hire, usually with the expectation that they will see some ROI relatively quickly. Full-time Head of Marketing I’ve been hired to lead marketing teams at four companies in a full-time capacity now.