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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

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Paid Search Management For SaaS Start-ups - An Interview With Soren Ryherd, CEO, Working Planet

Outseta

The company is focused on “putting the math behind advertising for data-driven, profitable results.” Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. View how your audience engages on your social media platform, allowing you to adapt your strategies.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I was managing a team of 15 and the company had grown to about 140 employees.

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SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]

How To Buy Saas

Setup Pricing model and payment gateways. Find quick platforms to launch your MVP. Plan Social Media Integration with your SAAS Business. Use monitoring tools to identify business emotions over the internet. Note – Community building is an addon to your marketing strategy with zero marketing spent.