Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Underperforming Technical Team Strategy Development Payment Methods 145

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You started off in engineering, I believe.

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Scale Payment Methods Payment Solutions Marketing 162

Outseta

SEPTEMBER 11, 2017

The company is focused on “putting the math behind advertising for data-driven, profitable results.” Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising.

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Interviewing SaaS Payments Payments Technical Advisors 40

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. And what’s the best way to stay up-to-date with their content marketing strategies?

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Payment Methods Social Media Payment Services AI Search 133

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

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Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I was managing a team of 15 and the company had grown to about 140 employees.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based.

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Payment Solutions SaaS Payments Strategy Software 143