Acquisition Headcount Investment Payment Solutions 
SaaStr
JULY 20, 2022
Yes, these really can be seen as customer acquisition costs, and they are: “We consider the net costs of onboarding and hardware, in addition to our sales and marketing activities, to be core elements of our customer acquisition approach.” A reminder growth investing isn’t a space you automatically make money at.
The Angel VC
MARCH 23, 2016
As I wrote in the original post: It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaSX
FEBRUARY 28, 2021
For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. For example, a 1:1 capital efficiency ratio means you’re earning one dollar for every dollar you invest into company growth. Capital efficiency is the ratio between spend and growth.
The Angel VC
MARCH 22, 2012
It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction. If you like it, tweet it! ]
The Angel VC
DECEMBER 12, 2018
UIpath, the wildly successful robotic process automation solution out of Romania, is on a similar trajectory. The main reason is that your customer acquisition costs are highly front-loaded. Let’s say you have a CAC payback time of 12 months, i.e. your fully-loaded customer acquisition costs equal 12 months of gross profit.
Payrix
FEBRUARY 21, 2024
Software companies embark on their embedded payments journey only to discover they’ve underestimated the complexity that’s involved and struggle to launch. If you’re thinking about Embedded Payments for your platform, make time to listen to this episode of the PayFAQ Embedded Payments podcast. We’ve seen it far too often.
Point Nine Land
DECEMBER 12, 2018
UIpath, the wildly successful robotic process automation solution out of Romania, is on a similar trajectory. The main reason is that your customer acquisition costs are highly front-loaded. Let’s say you have a CAC payback time of 12 months, i.e. your fully-loaded customer acquisition costs equal 12 months of gross profit.
Expert insights. Personalized for you.
246 
Let's personalize your content