OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 185

SMB Scale Startup Marketplace as a Service 185

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52