FastSpring

APRIL 26, 2022

Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. Our recurring billing services let SaaS companies focus on their business and customer acquisition instead of the nuts and bolts of billing. Spending too much on customer acquisition before product/market fit. Seeking financing from friends and family. You know it works.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sales Hacker

OCTOBER 30, 2018

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. She has 20 years of experience in sales leadership and the talent acquisition industry. Brooke Bachesta – SDR Manager at Outreach.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. There are rules in starting an enterprise software company. They’re going to figure out that enterprise is the actual way to go, and it’ll be OK.” We did that.

Part-Time VPE 226

Part-Time VPE Technical Cofounder CTO Hire New CTO 226

ProfitWell

JANUARY 10, 2020

In SaaS marketing, on the other hand, strategy needs to be tailored specifically to decision-maker(s) within your target business—for example, the HR business partner for enterprise organizations. As we can see here, companies that offer only paid pricing or a free trial have seen their CAC rise exponentially since 2014.

Marketing 94

Marketing Strategy SaaS B2C 94

SaaStr

JUNE 28, 2019

Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. How do I increase them?

Outsourcing Services 115

Outsourcing Services Scale Sales Hiring SMB 115

Sales Hacker

OCTOBER 7, 2021

Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. Nikki Ivey.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130