SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
Can you compare the churn rate of a SaaS company targeting enterprise customers to one selling to the general public? To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies.
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