Remove Acquisition Remove Enterprise readiness Remove Payment Features
article thumbnail

The Wild Ride of Informatica: 32 Years, 2 IPOs, to $8 Billion Acquisition by Salesforce

SaaStr

First IPO in 1999 First acquisition for $5.3 What This Means for Your B2B Company If you’re building enterprise SaaS today: Think infrastructure, not just applications. IPO private IPO acquisition is becoming a common path. Focus on AI-readiness. Informatica acquired for $8 Billion! But founded … in 1993!

article thumbnail

Best Applicant Tracking Systems for 2025

How To Buy Saas

This model offers easy accessibility (anywhere, anytime), automatic updates, and lower upfront costs (subscription-based pricing). Paid plans include Startup (around $189/month), Growth ($329/month), and Business ($529/month) annual subscriptions come at a ~17% discount. separate pipelines per client, invoicing).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Aptrinsic Competitors You’ll Kick Yourself for not Knowing About!

SmartKarrot

As this study in the Harvard Business Review showed, subscription customers, if given a fabulous experience, were 74 per cent more likely to renew as against the 43 per cent who didn’t have a good experience. It also has guided engagements like Native Behavioral Targeting and is enterprise ready. Pricing: Free trial and upgrade.

article thumbnail

The Marketer’s Guide to Product Led Growth Marketing

User Pilot

But first, an easily digestible definition for those who are new to the concept: Product led growth marketing is the use of the product as the primary driver of acquisition, and it also brings marketing’s involvement into expansion and retention. FreshBooks is an invoicing and accounting solution for small businesses. And guess what?